Früg - Rose 1L 2020 (12% ABV)

Regular price $18.00
Unit price  per 

Burgenland, Austria

Organic: Zweigelt Rose'

"Shake-your-hips fun Burgenland Rose'"

Frug is a new exciting addition to Jenny + Francois’ labels.

Notes: 

Vineyard: several different sites, all certified organic. Mainly gravel, chalk, sandy clay

Making of: spontaneous fermentation in stainless steel, including malolactic. The wine then spent 10 weeks on its fine lees. Bottled without filtration or fining, with a 15ppm sulfur addition.

Tasting Notes:  succulent Central-European rosé with pleasant acidity and playful red berries.

More About: Frug wines come from an exclusive coop between us and carefully selected winemakers. It’s our great joy to bring you wines that are kind to both nature and your budget, and in the case of these easy-drinking Austrians, this friendly concept is emphasized even more by the packaging – a plump 1-liter bottle! That extra quarter of a liter comes in handy (you’ll see) and follows the Central-European tradition of bottling everyday drinking wines in this volume. (Milan Nestarec‘s Běl and Nach are other great examples of this.)

The Wurzinger winery lies in the south-eastern part of Burgenland, almost at the border with Hungary, and was established by the current owner’s grandfather. Josef took it over from his parents in 1991, gradually changing the vineyard management to organic before obtaining the certification in 2014.

“Making the shift happen over many years was particularly important to us since we wanted to give our vines time to adapt and maintain the quality and fruitiness of our wines,” as Josef explains why the switch took some time. 

The winery focuses on typical Austrian grapes – Gruner Veltliner, a traditional variety that has become almost synonymous with Austrian white wine, present in the country since some time around 1550 and nowadays its most widely planted grape; and Zweigelt for the rosé and red, a (relatively) new but similarly Austria-typical cross of St. Laurent and Blaufrankisch, bred by a local viticulturalist of the same name in 1922. 

The name Frug comes from a 1960s dance, which is very shake-your-hips and vibrant like the wine itself, fitting also with the colorful label designed by our Jenny Lefcourt’s brother. It was coined by Toni Silver, an artist and Austrian wine promoter who also connected us with the winery: “My brain always bounces around from the present back to the mid-20th century, as I am a retro kind of gal, so I just started thinking of party-drinking-dancing and started to remember some of the crazy 60’s dances – the Twist, Mashed Potato, the Frug!” Well, there you go: we bet this Austrian liter trio will make you dance as well.